Balancing User Needs and Business Goals

Avenue Code - Remote - Product Designer - December 2022 - Present

Led an ideation workshop to understand business requirements and the strategic roadmap for the last quarter of 2023. Also conducting user validation tests with 10 participants, I refined and optimized the entire design workflow.
Conducted usability tests with over 200 participants across various demographics.
Communicated with a diverse team of +20 UX/UI Designers, leveraging skills in interaction design, information architecture, and remote collaboration to drive the best design solutions.
Presented detailed findings from usability testing, metrics analysis, and user research to stakeholders in bi-weekly review sessions, involving 10+ participants, with clear communication and alignment on project goals.

UX Collective | Bootcamp Remote - UX Writer - September 2022 - Present

Published 21 articles as a writer on Bootcamp, part of UX Collective, and each article covers essential topics in UX, UI, Artificial Intelligence and Product Design, from idea to final product.
Received 20 questions from readers about best practices of UX Writing.
Received positive feedback from 95% of readers through comments and direct messages on Medium and on LinkedIn.

Locaweb Remote - Product Designer - September 2021 – December 2022

Participated weekly with the UX chapter within the product team to align processes and best practices, enhancing cross-functional team efficiency.
Developed over 50 user flows, wireframes using Miro, and more than 60 high-fidelity design mockups and prototypes in Figma, developing new product initiatives.
Gained valuable insights through satisfaction surveys (NPS), identifying and addressing user needs by analyzing feedback from over 200 users per month, leveraging both quantitative and qualitative data to improve user experience.

Bachelor's Degree, Universidade Federal de São João del-Rei, MG, Brazil, 2015-2021
Grade: 94/100
Universidade Federal de São João del-Rei is among the 30 best institutions of higher education in the country according to the Center for World University Rankings (CWUR) of 2022.
Highlights
- Final Paper Project: theme was the creation of a Chatbot (user flow, persona and website) for people with epilepsy and their companions.
- Active participation in the Junior Enterprise of the University, (web developer and manager).
- Mentoring in app development called: “Saberes D’Avó” awarded by “The Awesome Foundation” - more than 30 students impacted with the volunteer project.
- Improved the usability of the University's virtual environment and created a FAQ to facilitate the professor's usability. A quantitative research was done with approximately 150 teachers.

Portuguese (Native or Bilingual Proficiency)
English (Native or Bilingual Proficiency) - experience in meetings with people of different nationalities - Brazil, Canada, Portugal, California
Spanish (Limited working proficiency)

Experienced in wireframing (Miro), prototyping (Figma), and interaction design.
Experienced in ideation (Figjam) and information architecture.
Capable of effective remote collaboration (Microsoft Teams, Google Workspace).
Experienced in conducting usability testing, metrics analysis (Excel), and user research (Maze).
Proficient in Design Thinking, User Experience (UX), and User Interface Design (UI).

Passionate about writing articles, particularly on topics related to UX, AI, and design methodologies.
Deeply interested in exploring the applications of artificial intelligence within design to enhance user experiences and streamline processes.
Dedicated to exploring different types of user research methods to gain comprehensive insights and drive impactful design solutions.