User Experience: Appropriate solutions for efficient agriculture fertilization

The online platform helps agricultural technicians recommend the best fertilizer for the soil

Role

Product Designer

Role

Product Designer

Role

Product Designer

Industry

Agriculture

Industry

Agriculture

Industry

Agriculture

Duration

6 months (2023 - 2024)

Duration

6 months (2023 - 2024)

Duration

6 months (2023 - 2024)

recomend
recomend
recomend

Stage 1. Project Kick-off and Roadmap Definition

  • The project began with a strategic planning phase, defining the roadmap for the development of the online platform aimed at optimizing agricultural fertilization. Key milestones were established, including a detailed timeline for the Discovery phase. This phase focused on understanding user and business requirements, and setting clear objectives to guide the subsequent design and development processes.

Stage 2. User Flow Creation

  • We developed a comprehensive user flow to enhance the efficiency of agricultural technicians in recommending the most suitable fertilizers for soil conditions. This flow starts from the user's initial interaction on the home page, leading them through the fertilizer recommendation process. It integrates seamlessly with the existing recommendation system and includes a streamlined contract flow for "Recomenda". This design ensures that users experience a cohesive and intuitive journey from start to finish.

Stage 3. Sitemap Development

  • Two versions of the sitemap were created to address both user experience and business objectives. The first version optimized the user experience by mapping out the most intuitive navigation paths and interactions. The second version was tailored to meet business needs and to decrease development rework. Having focus on key functionalities and processes that support operational efficiency and client management.

Stage 1. Project Kick-off and Roadmap Definition

  • The project began with a strategic planning phase, defining the roadmap for the development of the online platform aimed at optimizing agricultural fertilization. Key milestones were established, including a detailed timeline for the Discovery phase. This phase focused on understanding user and business requirements, and setting clear objectives to guide the subsequent design and development processes.

Stage 2. User Flow Creation

  • We developed a comprehensive user flow to enhance the efficiency of agricultural technicians in recommending the most suitable fertilizers for soil conditions. This flow starts from the user's initial interaction on the home page, leading them through the fertilizer recommendation process. It integrates seamlessly with the existing recommendation system and includes a streamlined contract flow for "Recomenda". This design ensures that users experience a cohesive and intuitive journey from start to finish.

Stage 3. Sitemap Development

  • Two versions of the sitemap were created to address both user experience and business objectives. The first version optimized the user experience by mapping out the most intuitive navigation paths and interactions. The second version was tailored to meet business needs and to decrease development rework. Having focus on key functionalities and processes that support operational efficiency and client management.

flow
flow
flow
sitemap
sitemap
sitemap

Stage 4. Wireframes

  • In the fourth phase, low-fidelity wireframes were developed using Miro. These wireframes incorporated details collected from business stakeholders and existing data on fertilizer recommendations.

  • The goal was to design user interfaces that facilitated easy interaction for agricultural technicians, ensuring that the platform could recommend the most suitable fertilizers efficiently.

Stage 5. User testing and iteration

  • During the fifth phase, wireframes were tested with end-users to gain feedback on their understanding of the screens, identify missing interactions, and refine information fields.

  • This user testing aimed to assess usability, validate interactions, and ensure that terminology was clear before advancing to high-fidelity prototyping.

Stage 6. Design Critique

  • In the sixth phase, a design critique session was conducted with 15 Product Designers, UX Writers, Design Ops Leads, and other key stakeholders. The goal was to discuss the wireframes and explore ways to better organize and present information.

  • Feedbacks from this session led to the reorganization and clustering of information within Miro, refining the design based on collective insights.

Stage 7. High-Fidelity Prototyping

  • The seventh phase involved creating high-fidelity prototypes in Figma. These prototypes were built using insights from user research and incorporated the design system library to ensure consistency and usability.

  • Metrics on user interaction with the product are currently being gathered by the new designer responsible, facilitating ongoing optimization and enhancement.

wireframe
wireframe
wireframe
critique
critique
critique
results
results
results

Reflections

The process highlighted the significance of user research, iterative testing, and collaborative critique in refining solutions, and offered me a chance to implement product design principles in developing an online platform for efficient agriculture fertilization an amazing and vast field.

More details (without confidential content)

Want to know more about what is "Recomenda"? And see the prototype with real colours and real data? Contact me.

Reflections

The process highlighted the significance of user research, iterative testing, and collaborative critique in refining solutions, and offered me a chance to implement product design principles in developing an online platform for efficient agriculture fertilization an amazing and vast field.

More details (without confidential content)

Want to know more about what is "Recomenda"? And see the prototype with real colours and real data? Contact me.

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